Founded By

Brought together on a music video shoot in Singapore, our founders forged a connection over a shared affinity with the number 2.

Drawing from their extensive backgrounds in performing arts, fashion, floristry, business, film, music and entertainment, our founders bring together a diverse range of expertise to design conceptualised bouquet experiences, each with a story to tell.

They share an uncommon interest in noticing beauty in every stage of a flower's life, a process often overlooked when most people are fixated on keeping them fresh for a longer period of time. Through their bouquets, they invite you to appreciate the beauty that comes with change. They designed Lucky Charms that align with their concepts, curated for the bouquets as a keepsake that stays after the flowers are gone.

Founded on 22 February, The Camellia Couture is an experimental concept driven by the intention to elevate the experience of receiving flowers. Presenting different styles and visions, a new release is unveiled every 22nd of the even months. Limited to only 22 sets every release, the concept bouquets are curated as an exclusive one time edition.